Thursday, July 4, 2013

BMW - ENGLISH

BMW AG (an abbreviation of Bayerische Motoren Werke AG, Rus. Bavarian Motor Works) - German manufacturer of automobiles, motorcycles, engines, and bicycles. Chairman of the company today is Norbert Reithofer, as chief designer - Adrian van Hooydonk. The motto of the English language - «The Ultimate Driving Machine» and «Sheer Driving Pleasure». In Russian - "Sheer Driving Pleasure".
Name

In Russian name «BMW» pronounced "blah-em-ve", which is close to the German pronunciation, occasionally meets writing "BMW". In English-speaking countries say "bi-em-double-u".
There are also several "unofficial" names: Motorcycle Company has historically been called the "beamer" (English beemer), for cars - similar but not the same as "bimmer" (English bimmer). In Russia to refer to the brand can also be used the name "beha", "boomer", in Greece «beba», in Arab countries - «BM». Cars can also be called according to their series, such as the 5 Series - Rus. fiver it. Fünfer, Eng. fiver.
The company was founded by Karl Friedrich Rapp in October 1913, initially as an aircraft engine manufacturer, Bayerische Flugzeug-Werke. District of Munich - Milbertshofen was chosen because it was located close to the Flugmaschinenfabrik Gustav Otto - German aircraft manufacturer. Since 1929, blue and white circular logo BMW, uses, and so far (shown at right), for the convenience begins to be treated as an airplane propeller against a blue sky. The BMW claims that the white and blue colors in the logo are taken from the flag of Bavaria.

BMW 320i E46

BMW Vision Dynamics
In 1916, the company signed a contract for the production of V12 engines for Austro-Hungary. Needing extra financing, Rapp gets the support of Camillo Castiglioni and Max Friz, the company has re-created as Bayerische Motoren Werke GmbH. Super Extended caused difficulties Rapp left the company and the management company has made the Austrian industrialist Franz Josef Popp in 1917, the company was named BMW AG in 1918.
In 1919, Franz Diemer set the first world record for BMW, rising to a height of 9760 meters on an airplane with engine BMW.
After the First World War, the Versailles peace treaty in 1919 banned the production of aircraft in Germany. Otto closed his factory and BMW switched to the production of brakes for trains.
In 1922, BMW is building its present main building east of Munich Airport Oberwiesenfeld (now the city's Olympic Center).
In 1923 the first motorcycle produced by BMW factory in Munich.
In 1924, the first intercontinental flight to Persia by plane, equipped with engines of BMW.
In 1926, the seaplane Rohrbach Ro VII with engine BMW VI sets five world records.
1927. This year it was established 87 world records in aviation. 29 of them - on airplanes with engines of BMW.
In 1928, BMW acquired car factory in Eisenach (Thuringia), and with him a license to manufacture a small car called the Dixi. The Company enters into a license agreement for the construction of radial engines with an American aircraft engine manufacturer Pratt & Whitney.
1929 Dixi - the name of the first car BMW. It was developed in Munich, as well as all subsequent products BMW, but the cars were produced in Eisenach until the forties. Ernst Henne is the fastest rider in the world on a motorcycle BMW.
After the Second World War

Bmw Alpina B5
Mighty in the pre-war era, the BMW was after the Second World War in a critical situation, largely because of the ban on the production of forming the basis of its business aircraft engines and destroyed or occupied by the enemy of Germany World War II group of plants in Munich and Eisenach. For example, the Munich plant Milbertshofen, according to the decision of the American occupation forces to be demolished. As with other German car companies with a devastated by World War II industrial base, BMW took years for revival as a major producer of cars: only in 1962, the company has launched a vehicle that allowed it to perform this task.
The strategy of BMW in the post-war years was to try to improve things by producing motorcycles with low power, as the Allies allowed the BMW on the results of the war to produce motorcycles with an engine capacity of only 250 cm3, as well as large and comfortable sedans. However, market conditions and management made efforts to restore the production of BMW aircraft engines BMW has led the company to the edge of the abyss and almost ended in the establishment of control over it by the eternal rival - Mercedes-Benz.
Production of light motorcycles
However, the staff of the company managed to save the BMW through the issue of household goods and bicycles, which was reflected in the decision of Americans to reverse the decision to demolish the plant and the subsequent resolution of the production of light motorcycles. So in 1948, the R24 motorcycle from Munich became the first post-war product BMW. Like its predecessor, 1930's, R24 came with a brand driveline BMW, was painted black and had a white trim stroller.
Unlike its predecessor, this article has single-cylinder engine capacity of 247 cm3, a much lower price, and, as a result, was much more accessible and in great demand among the needy in vehicles Germans.
By 1951, BMW has produced more than 18 million of these bikes a year that brought profits and enabled the development of a new model - R51 has a 2-cylinder boxer engine.
BMW
1951 - BMW produces its first post-war car - 501.
1954 - BMW is the world champion in racing motorcycles with sidecars and holds the world championship the next twenty years.
1955 - Branch BMW Triebwerk GmbH back to life. The company focuses on the tradition of the production of aircraft engines. The next step in the right direction was the change in the policy of the BMW in order to promote their products among the middle class. A first mass car in the post-war years was the BMW Isetta. The idea of ​​creating a miniature car belonged to the Italian company Iso, and created her body prototype was bought by the Germans.
1956 - Sports cars models 503 and 507.
1959 - Model 700 was the first big success for the serial cars BMW. The BMW Group is exposed for sale.
1975 - During these years there in the first three stories BMW, it was released in the body E21.
1994 - Launched the BMW plant in Spartanburg. Open 16th Branch BMW de Mexico SA, established a sales office in Beijing.
1995 - Presentation of the legendary BMW Z8. The car is the star of cinema and starred in the James Bond films.
1999 - At the Detroit Motor Show a presentation of the new all-wheel drive SUV BMW X5.
Owners and management

BMW Headquarters building and the BMW Museum in Munich, Germany.

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On July 25, 2011 Stefan Quandt holds 17.4% market automaker, his sister Susanne Klatten - 12.6%, their mother Johanna Quandt - 16.7%. The market traded 53.3 percent stake in the company.
Activities

The BMW in 2008 issued 1,203,482 cars (the drop was 7.6% compared to the same period in 2007). [10]
The total number of employees - 100,041 people (2008). Revenue for 2008 was 53.2 billion euros, net profit - 330 million euros. [Citation needed 722 days
The main competitor to the BMW passenger car market is Daimler AG. Also competing are firm Audi and Lexus.
Member of the Association of European Automobile Manufacturers (ACEA).
The main production facilities are located in Germany (Dingolfing, Regensburg, Leipzig, Munich). Also, cars are going to companies in Thailand, Malaysia, India, Egypt, South Africa, Vietnam and the United States (Spartanberg). In Russia BMW cars going in Kaliningrad ("Autotor"). Also in China, operates a joint venture with Brilliance Auto.

Type
Joint-stock company
Listing on the stock exchange
FWB: BMW, ISE: BMW
Year of foundation
1916
Location
 Germany: Munich
Key figures
Norbert Reithofer, Chairman of the Board of Directors
Branch
Automotive industry
Production
Cars, motorcycles
Turnover
▲ € 68,8 млрд (2011)
Operating profit
Млрд € 7,077 (2011)
Net profit
▲ € 4,907 млрд (2011)
Number of employees
~ 100,000 (end of 2011)
Affiliated companies
Mini, Rolls-Royce
Auditor
KPMG to
Website
bmw.ru

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